SEO

Search Intent

Definition

Search intent (user intent) is the underlying purpose behind a search query — whether the user wants information (informational), wants to visit a specific site (navigational), wants to compare options (commercial), or wants to make a purchase (transactional). AI-powered content strategy aligns content types with intent signals, ensuring the right content reaches users at the right stage of their journey.

Example

A comparison page like 'iSupplyAI vs Jasper' targets commercial search intent — users actively evaluating AI marketing tools are ready for a detailed, honest comparison.

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