SEO
Schema Markup
Definition
Schema markup (structured data) is a standardized vocabulary of tags added to HTML that helps search engines and AI systems understand the context and meaning of web content. Common types include Article, FAQ, Organization, Product, and BreadcrumbList schemas implemented via JSON-LD. Schema markup enables rich results, knowledge panels, and AI citations.
Example
Adding FAQPage schema to a blog post with Q&A sections can trigger FAQ rich results in Google, significantly increasing click-through rates and visibility.
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