Marketing

Conversion Rate Optimization (CRO)

Definition

Conversion Rate Optimization (CRO) is the systematic process of increasing the percentage of website visitors who take a desired action — such as signing up, subscribing, or making a purchase. AI-powered CRO uses machine learning to test page variations, predict user behavior, and personalize experiences in real time, achieving higher conversion rates than manual A/B testing.

Example

Nike, iSupplyAI's God of Victory, specializes in conversion optimization — analyzing funnel bottlenecks and recommending changes that turn visitors into customers.

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